MARKETING STRATEGY

Below are examples of my work throughout my career within marketing.

Marketing encompasses everything from title strategy, positioning, audience segmentation, creative, messaging, and overall life cycle commercial success. In video game marketing, my passion is to cultivate the relationship between the game development team and the fan. No project is too big or too small. As such, I have appreciated every experience in marketing the vast variety of games. I aim to honor each project as we find its place among its competition.

KINGDOM HEARTS HD 2.5 REMIX

Led and created holistic Americas marketing activity.
Marketing activity included Brand strategy, first ever KINGDOM HEARTS style guide, packaging, 11x trailers, paid media, localization, and launch event with development execs from Japan at Walt Disney Studios.

dissidia final fantasy nt - fantasy finals

Created the first eSports event for Square Enix by partnering with 24 professional players, 2 commentators, a Level-Up livestream production crew, Vertagear chairs, Hyper X headsets, and culminating with a lifesize arcade cabinet as the grand prize
Full show here.
Event recap here
Vertagear chairs here
Arcade cabinet here

peak executive group - training session

Content strategy, paid media, reporting, optimization, and management of social channels across Facebook, Instagram, Twitter and LinkedIn for Peak Executive Group’s Training Sessions
Link here.

final fantasy xv x tastemade

Partnered with Tastemade and FINAL FANTASY XV to deliver a campaign that included an 8-bit retro cooking cartoon and a recipe demo
8-bit retro cooking cartoon here
Recipe demo here

adventure time hey ice king why'd you steal our garbage

Marketing assets, strategy, events, VO recording sessions and interviews

adventure time explore the dungeon because i don't know

Marketing assets, strategy, events and interviews

Regular Show: Mordecai and Rigby in 8-Bit Land

Led marketing strategy, asset creation, trailers, interviews

earth defense force 2025

Marketing logo, packaging, trailers

Marvel Puzzle Quest

Marketing Assets

Despicable Me: The Game

Marketing logo, trailers, packaging, website, all promotions

Despicable Me: The Game Minion Mayhem

Marketing logo, trailers, packaging, website, all promotions

Croods Prehistoric Party

Marketing logo, trailers, packaging, website, all promotions

Madagascar Join the Circus

Assisted marketing — Marketing logo, trailers and assets

Bangai-o HD: Missile Fury

Managed approvals on all marketing assets

iCarly Groovie Foodie

Led marketing — Marketing logo, trailers, packaging, Fan contests, website, all promotions

Kids Bop Dance Party

Managed approvals on all marketing assets

Family Party Franchise

Led overall marketing, packaging, website for the Family Party franchise — Family Party 30 Great Games, FP30GG Outdoor Fun, FP30GG Winter Fun, FP30GG Obstacle Arcade)

Eat Lead: The return of Matt Hazard

Led marketing — Marketing strategy, Trailers, Live Action Trailer
Live action trailer here

Dream Trigger

Led game name, contributed to be part of the first 3DS games line-up to launch on market

CORALINE

Jillian Michaels' Fitness Ultimatum 2009, 2010, 2011

Led marketing strategy

Onechanbara Bikini Zombie Slayer

Managed approvals on all marketing assets

Onechanbara Bikini Samurai Squad

Managed approvals on all marketing assets

Astro Boy

Marketing logo, trailers, packaging, website, all promotions

Puzzle Quest Franchise

All marketing for Puzzle Quest franchise — Puzzle Quest Challenge of the Warlords, Puzzle Quest Galactrix, Puzzle Quest 2

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